LIFT Generations LLC (“LIFT Generations,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website liftgenerations.com (the “Site”), subscribe to our newsletter, purchase our products, or otherwise interact with us.
Please read this policy carefully. By using our Site, you agree to the practices described here. If you do not agree, please discontinue use of the Site.
1. Information We Collect
We collect information in the following ways:
Information you provide directly:
- Name and email address when you subscribe to our newsletter or download a free resource
- Name, email address, billing address, and payment information when you make a purchase through our store
- Any information you voluntarily submit through contact forms, surveys, or event registrations
Information collected automatically:
- IP address, browser type, and device information
- Pages visited, time spent on pages, and links clicked
- Referring URLs and search terms used to find our Site
- Cookie and tracking data (see Section 6 for details)
Information from third parties:
- Analytics data from Google Analytics (when active)
- Email engagement data from MailerLite (opens, clicks, unsubscribes)
- Order and fulfillment data from WooCommerce and Printful
2. How We Use Your Information
We use the information we collect to:
- Deliver our free educational content, newsletter, and resources you have requested
- Process and fulfill your orders for digital and physical products
- Send you transactional emails (order confirmations, shipping updates)
- Send you our weekly newsletter and promotional communications (only if you have opted in)
- Improve our website, content, and offerings based on how visitors use the Site
- Respond to your questions, comments, or support requests
- Comply with legal obligations and protect against fraud
- Analyze traffic and audience behavior using analytics tools including Google Analytics
We will never sell, rent, or trade your personal information to third parties for their marketing purposes.
3. Affiliate Link Disclosure
We only recommend products, tools, and services that we genuinely believe provide value to our community. Affiliate relationships do not influence our editorial content or recommendations. Our commitment is always to your financial education and well-being first.
Current affiliate relationships may include, but are not limited to, programs through:
- Amazon Associates (books and resources)
- Financial technology platforms (budgeting apps, brokerage platforms)
- Credit card comparison networks
- Insurance comparison tools
- Online learning platforms
Specific affiliate partners will be updated on this page as new relationships are established.
4. How We Share Your Information
We share your information only in the following limited circumstances:
Service providers: We work with trusted third-party companies that help us operate our business. These include:
- MailerLite — email marketing and newsletter delivery
- WooCommerce / WordPress — e-commerce platform and website hosting
- Printful — print-on-demand merchandise fulfillment
- Bluehost — web hosting
- Google Analytics — website traffic and behavior analysis
- Stripe / PayPal — payment processing (we do not store full payment card details)
Each of these providers has their own privacy policy governing how they handle your data. We encourage you to review them.
Legal requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.
Business transfers: If LIFT Generations is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any such change.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:
- Newsletter subscriber data is retained until you unsubscribe or request deletion
- Purchase and order records are retained for a minimum of 7 years for tax and legal compliance
- Contact form submissions are retained for up to 2 years
6. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to improve your experience. Cookies are small text files stored on your device. We use them for:
- Essential cookies: Required for the Site to function (shopping cart, login sessions)
- Analytics cookies: Google Analytics uses cookies to help us understand how visitors use our Site. This data is aggregated and anonymous.
- Marketing cookies: Used to track the effectiveness of our affiliate links and promotional campaigns
You can control cookies through your browser settings. Note that disabling cookies may affect some functionality of the Site. You may also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information, subject to certain legal exceptions
- Opt-out: Unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly
- Data portability: Request a copy of your data in a portable format
To exercise any of these rights, contact us at info@liftgenerations.com. We will respond to all requests within 30 days.
8. Children’s Privacy
While LIFT Generations offers financial literacy content for families including young people, our website, email list, and store are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us immediately at info@liftgenerations.com and we will delete that information promptly.
Parents and guardians are encouraged to supervise their children’s use of our Site and to use our educational content together as a family.
9. International Users
LIFT Generations is based in Miami, Florida, United States. Our services are currently primarily intended for users in the United States. However, we welcome visitors from around the world and plan to expand our reach internationally.
If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. Data protection laws in the United States may differ from those in your country.
For users in the European Economic Area (EEA) and United Kingdom: When we transfer your data internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection law, including the General Data Protection Regulation (GDPR). Our legal basis for processing your data is typically your consent (for newsletter subscriptions) or contract performance (for purchases).
For users in California: California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete that information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your California rights, contact us at info@liftgenerations.com.
10. Security
We take the security of your personal information seriously. We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- SSL/TLS encryption on all pages of our Site (https://)
- Secure payment processing — we never store full credit card numbers
- Limited access to personal data by authorized team members only
- Regular review of our data collection and storage practices
However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
11. Third-Party Links
Our Site, emails, and downloadable resources may contain links to third-party websites, tools, and services. These links are provided for your convenience and information. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email.
Your continued use of our Site after any changes to this policy constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: info@liftgenerations.com
- Website: liftgenerations.com
- Mailing Address: LIFT Generations LLC, Miami, Florida
We are committed to resolving any privacy concerns promptly and transparently.
© 2025 LIFT Generations LLC. All rights reserved.
LIFT — Learn. Invest. Flourish. Together.